Below is the  Checklist Service Strategytemplate body. If necessary, please put the personal information, company information, such as text to replace the specific content you need. you can download the .doc template file on the end of the article by click download link. 

CHECKLIST

SERVICE STRATEGY 



Mission Statement


Customer Expectations

What customer segments do you serve now or want to serve?

What kind of service do these customer segments expect?

What are the needs of these customer segments?

How do these customer segments use or experience your products?

Have they been asking for any products or services not currently offered?

Where do service breakdowns occur?  How are they handled?


Image

How do you want to be perceived in the community?

What special products or services do you or can you offer?

What value (not just price) can you offer that others dont or cant?

What differentiates you from other similar businesses?

What are your competitors doing that you are not?

What can you under promise and over deliver?


Service Strategy Picture

How do you want your customers to feel when they leave your business?

What do you want them to say about you?

Visualize your customers using or enjoying your products or services.

Visualize your employees smoothly correcting problems.

What do you want your competitors to be saying about you?

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