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CHECKLIST

BENCHMARKING CONSIDERATIONS


Following are some general considerations to help you define and assess your business performance.


Defining the Consumer Need

Market research        
Consumer Satisfaction Index
Demographic Considerations      
Consumer Trends
Competitor Research      
Unique Selling Proposition


Design Process

Materials needs    
Communication needs
Packaging needs  
Design cycle time
Personnel requirements      
Future trends
Competitor standards        
Cost considerations
Sustainability Issues


Materials Purchase

Vendor relations      
Materials inventory management
Quality of materials      
Storage needs
Delivery time      
Cost considerations
Personnel & Equipment needs      
Alternatives






Production Process

Methodology          
Quality control
Facility needs        
Inspection
Equipment needs      
Cost considerations
Personnel needs      
Parts availability
Assembly time        
Returns and repairs 


Packaging

Consumer input    
Labeling
Distributor input    
Instructions   
Materials needs    
Quality control
Facility needs      
Inspection
Equipment needs  
Cost considerations
Personnel needs    
Returns and repairs


Inventory

Routing needs        
Storage needs
Average time in inventory  
Inventory controls
Just in time production


Distribution and Delivery

Distributor input      
Personnel needs
Inventory control      
Quality control
Methodology      
Inspection
Facility needs    
Equipment needs       
Location of Delivery            
Cost considerations        
Mechanisms for delivery            
Direct presence
Mail/Ship
Fax  
Email
Software
Telephone
Truck/Rail


Waste Management

Recycling          
Cost considerations
Low waste materials    
Alternative uses


Health and Safety

Workers compensation   and disability claims  
Wellness programs
Ergonomics
Equipment maintenance   
Absenteeism, lateness, repair, and replacement  
Health insurance claims


Customer Service

Goods and services availability  
Warranties and guarantees
Returns, repair and replacement    
Cost considerations
Feedback mechanisms (surveys, 800#s, etc.)
Marketing Issues

Unique selling proposition    
Joint venture and host  possibilities
Consumer education efforts      
Pricing considerations      
Advertising      
800 numbers
Direct mail      
On-line marketing
Fax on demand      
Pagers
Sales representatives    
Vendor and distributor assistance  
Retail sales            
Telemarketing      
Cost considerations   
Catalogue sales      
Public relations        
Rebates, coupons, and other incentives
Newsletters          


Internal Communication Systems
        
Bulletin boards
Accounting systems      
Open-book management
Meetings
Employee surveys  
Performance/Peer reviews    
Email
Intranet


Personnel Issues

Hiring/Rehiring        
Testing
Orientation      
Outsourcing
Training    
Retentions/turnover
Team building        
Terminations
Performance review process  

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