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BUSINESS ANALYSIS WORKSHEET


This work sheet will help you determine how successful you will be if you enter a given business and sell a given product. Assign each business opportunity and product a column number. Answer each question along the left-hand side of the form assigning a rating of 1-3, with 3 being the strongest. Total each column after youve finished. The opportunity and product with the highest total points are your strongest candidates for success.


Business Opportunity
Business 1
Business 2
Business 3
Business 4

Relevance of your previous experience to opportunity





Familiarity with daily operations of this type of business





Compatibility of business with your investment goals





Compatibility of business with your income goals





Likely profitability of business





Likelihood of business to meet your desire for personal fulfillment





Projected growth for the industry





Acceptability of risk level





Acceptability of hours you will need to work





Column Totals





Product Marketability
Product 1
Product 2
Product 3
Product 4

Probability of use by target market





Compatibility with image desired





Competitiveness of price





Number and strength of marketable features





Probability that product will enhance sales of current line





Projected stability of demand





Ability to overcome seasonal or cyclical resistance





Uniqueness of product





Ability of business to obtain needed equipment





Likely acceptance potential





Ability of business to afford the development and production of product





Column Totals





Total Scores







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