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COST ANALYSIS OF PRIMARY RESEARCH METHODS

      
Mail Surveys
Cost

Printing questionnaires


Envelopes


Postage for mailing questionnaire and for return postage


Incentives for questionnaire response


Staff time and cost for analysis and presentation of results


Independent researcher cost


Other costs


Total Mail Survey Costs




Phone Surveys
Cost

Preparation of the questionnaire


Interviewers fee


Phone charges


Staff time and cost for analysis and presentation of results


Independent researcher cost


Other costs


Total Phone Survey Costs




Personal Interviews
Cost

Printing of questionnaires and prompt cards


Interviewers fee and expenses


Incentives for questionnaire response


Staff time and cost for analysis and presentation of results


Independent researcher cost, if any


Other costs


Total Personal Interviews Costs



      
Group Discussion
Cost

Interviewers fee and expenses in recruiting and assembling the groups


Renting the conference room or other facility and cost of recording media such as tapes, if used


Incentives for group participation


Staff time and cost for analysis and presentation of results


Independent researcher cost, if any


Other costs


Total Group Discussion Costs




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