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CHECKLIST

PLANNING AN EFFECTIVE DIRECT MAIL CAMPAIGN


Planning an effective direct mail campaign might seem easier than it really is. Lot of tasks must be performed and there is an order to follow, no matter how many pieces you will be sending out. This checklist is a step-by-step guide to ensure your message gets delivered to the right prospects!


EIGHT WEEKS BEFORE MAIL DATE:

Find the right lists of potential clients : Search for internal databases and contact list brokers
Craft the message and find creative idea to have a good impact on targeted prospects 
Define the goals of the campaign
Make a tempting offer, and include a call to action
Think on how you will measure the results of the direct mail campaign (like including rebate codes)
Find a copywriter
Find a graphic designer
Get printing quotes


SIX WEEKS BEFORE MAIL DATE:

Estimate postage costs
Finalize your offering and message
Obtain artwork
Get customer testimonials for copywriter


FOUR WEEKS BEFORE MAIL DATE:

Sign deal with printers/vendors
Set up keycodes so that you will know which list performs best
Ensure that you have used a personal but professional tone
Check addresses
Verify spelling and Grammar


TWO WEEKS BEFORE MAIL DATE:

Final list management: buy external lists and clean your own databases
Review lists for errors
Scan to see names, titles in correct order
Make sure each has ZIP code
Proofread all copy: consider this your final proof
Finalize plans with fulfillment house or order takers
Get all mailing permits (if needed)

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