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WEBSITE RATING WORKSHEET
Criteria
Yes ?
Rating

Performance and Usability



Site load quickly and completely with a standard dial-up modem



Site look consistent in the leading browsers (Microsoft Explorer and Netscape)



The home page is well-organized and easy to read and understand



The site requires the user to have a special plug-in or application (i.e. Flash, Acrobat) and a link or help for installing the plug-in is provided



Navigation choices are clear, logical, consistent and available on every page



Information is organized in a logical and meaningful fashion 



Easy to find what you are looking for within three clicks



A search engine is included and provides quick, concise, and accurate results



No search engine is provided but there is a site map



The site is free of broken or bad links or other error messages



TOTAL 


Web Design



Graphic files are small enough to download quickly



Screen elements, such as animated gifs are effective without being distracting



The pages fit completely within the browser C no need to scroll in order to see the entire page (Make a note about the size and resolution of your monitor.)



The typefaces and font sizes are easy to see and read



The site make good use of colors



The site project a good image of the company



TOTAL


Shopping Experience



The site is equally effective for the shopper who wishes to browse and for the one who wants to find an item and get out



The language is clear, descriptive, concise, and easy to understand. It is jargon-free and the general tone is professional and friendly



Additional information is provided to support the customer



TOTAL


Catalog Organization



The product catalog is easy to access from the home page



The product categories are easy to understand



The catalog information is organized in a logical and meaningful fashion



The catalog is easy to navigate



The product information is useful, informative, adequate and encourages viewers  to buy



Some product photos are provided and they download quickly



TOTAL


Shopping-Cart Implementation



The shopping cart is easy to use and understand



The shopping-cart features are clearly explained to the consumer



The customer can easily add items to and delete items from the shopping cart



When adding an item to the shopping cart, the customer view the contents of the cart and is able to get back to shopping easily



There is an obvious click path to the cash register



Product inventory/availability information is provided



TOTAL



Transaction Processing



The site supports secure credit card transactions (If not, note how payment is handled.)



The order form is easy to understand and complete



The site indicates what it does with personal information about customers, if it is 
requested



Payments are processed in real time



The transaction is completed quickly



Adequate information is provided to confirm a successfully completed transaction



There is a follow-up email confirmation



TOTAL


Customer Service



The site has a privacy policy easily accessible from the home page 



The privacy policy is accessible from other areas of the site that ask customers for personal information



The site clearly explains shipping and handling procedures, return policies and product or service guarantees



The site provides contact information for customers who prefer to order offline or for use in the event of technical or other problems



The site allows international orders



The site has a separate customer-service section or clearly labeled customer-service information



The site allows users to track orders and account activity



The site makes it easy for customers to provide feedback/comments



The site provides a forum/chat feature that appears to support the primary purpose of the site



The site gives customers the opportunity to subscribe/unsubscribe to email alerts or 
mailing-list discussions



The site offers other value-added features



The customer experience is quick and easy enough to bring the customer back, and keep him or her from going to competitors



TOTAL


OVERALL RATING




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