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March 11, 2014


Contact Name
Address
Address2  
City, State/Province
Zip/Postal Code



OBJECT: LETTER OF ENCOURAGEMENT TO SALES STAFF 


Dear [CONTACT NAME],

There are always two sides to a story, two sides of a coin and two ways to face the day. There are always the prophets of doom and the cynics who will be happy to lead their followers through long periods of drought and famine.

When an unfortunate individual starts blaming his own failures on others and on conditions over which he has no control, he can usually forget about achieving his goals. There are good times and bad times, but at all times there are sales that are made and sales that are lost.

You have all proven that you are not only capable but excellent salespeople. I am proud of your accomplishments and know that nothing can hold back motivated individuals who have an excellent product to sell.

In the months to come, I feel confident that you will persevere in a manner that will result in an increase in sales and commissions to each and every one of you that will far exceed our projections. The outlook for the coming year is brighter than it has been for some time. With a positive, assertive attitude, nothing can stop us!


Sincerely,




[YOUR NAME]
[YOUR TITLE]
[YOUR PHONE NUMBER]
[YOUREMAIL@YOURCOMPANY.COM] 



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