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March 11, 2014


Contact Name
Address
Address2  
City, State/Province
Zip/Postal Code



OBJECT: WE ARE NOT TAKING YOUR DISSATISFACTION LIGHTLY 


Dear [CONTACT NAME],

Thank you for your letter of [DATE] describing the problems you have been having with [PRODUCT]. I appreciate your sincerity and must agree that our products are not perfect. Please accept my truthful apologies.

We are not taking your dissatisfaction lightly. In fact, your letter has been forwarded to several key people in our organization, including our president. We are already working to improve our internal process, and I hope you will bear with us as we develop a better approach to handling specific issues that arise with some of our products.

We value your patronage. Please accept a [%] discount on any future purchase.


Sincerely,




[YOUR NAME]
[YOUR TITLE]
[YOUR PHONE NUMBER]
[YOUREMAIL@YOURCOMPANY.COM] 


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