Below is the  Possible Marketing Strategiestemplate body. If necessary, please put the personal information, company information, such as text to replace the specific content you need. you can download the .doc template file on the end of the article by click download link. 

POSSIBLE MARKETING STRATEGIES



SEGMENTATION STRATEGIES

Geographic
Demographic
Psychographics
Behavioral


TARGET MARKET SELECTION STRATEGIES

Single-segment concentration
Selective specification
Product specialization
Market specialization
Full market coverage


DIFFERENTIATION STRATEGIES

Product itself
Services
Personnel
Image


POSITIONING STRATEGIES

Attribute positioning
Benefit positioning
Use/application positioning
User positioning
Competitor positioning
Product category positioning
Quality/price positioning


MARKETING MIX STRATEGIES

Product

New product development
Product line
Brand
Packaging/labeling
Product life cycle decisions

Pricing

Markup pricing
Target-return pricing
Perceived-value pricing
Value pricing
Going-rate pricing
Sealed-bid pricing
Geographical pricing
Price discount allowances
Promotional pricing
Discriminatory pricing
Product mix pricing

Promoting

Advertising
Billboards
Point-of-purchase displays
Symbols and logos
Packaging inserts
Sales promotion
Public relations
Personal selling
Direct marketing

Place

Channel choice
Market logistics
Inventory
Transportation modes/carriers


CURRENT MARKETING STRATEGIES

Relationship marketing
Database marketing

click to download Possible Marketing Strategies template
                            

Other legal template form