Below is the  Market Study Outlinetemplate body. If necessary, please put the personal information, company information, such as text to replace the specific content you need. you can download the .doc template file on the end of the article by click download link. 











MARKET STUDY: [TITLE]


Prepared for:




[COMPANY]





Prepared by:






[DATE]

MARKET STUDY OUTLINE


1.         INTRODUCTION


A.     OBJECTIVE

This report contains the results of a market study conducted by [MARKETING FIRM] and designed to identify the general characteristics and sizes of, and trends within, the markets for [PRODUCTS/SERVICES]. These markets include those that relate to [SPECIFY]. In particular, the study sought to characterize and quantify trends that are relevant to [COMPANY]'s [PRODUCTS/SERVICES], as well as those that relate to associated subsectors of the consumer [MARKETS]. The survey is keyed on the [NUMBER] primary markets for [COMPANY]'s solution C [COUNTRIES] C but also includes limited information for other regions of the world.


B.     APPROACH AND METHODOLY

For this task, [MARKETING FIRM] compiled and analyzed relevant market and technology application information from a broad range of information sources that are known to be applicable for the task objectives. These sources include numerous market research and industryspecific databases accessible through commercial gateways, or "portals," as well as some that are accessible through the Internet. The specific sources included databases developed by over a dozen respected global market research firms (for example, [NAMES]), in addition to numerous trade-, industry- and technologyspecific sources. For this task, [MARKETING FIRM] expects to compile pertinent information extracts from numerous published and unpublished reports for subsequent analysis.

[MARKETING FIRM]s strategy has involved: 

Developing search strategies that yield general market information and specific data elements relative to [MARKETS] in general, as well as to [COMPANY]'s business model; 

Converting these strategies to Boolean or other search command statements applicable to specific information sources;

Implementing the searches within the applicable databases; 

Filtering and organizing the obtained information in a manner consistent with its end use;

Reconciling the differences in related data elements from the different sources; 

Analyzing the resulting information relative to the study objective;

Presenting the resulting analytical output in a concise manner that is most informative to the client and potential investors.


C.     THE TEAM

This study is the result of collaboration and combination of [NAME] and [NAME]s expertise and knowledge. The team members detailed bios are attached to this document for reference.
2.  EXECUTIVE SUMMARY

In [MONTH, YEAR], [MARKETING FIRM] conducted an extensive market research study to determine [DESCRIBE]. The study was designed to address [NUMBER] key questions:

Who is the target market? 
How big in terms of potential revenues is the target market?
What are the major distribution channels?
Which products/services do potential clients want?
How likely would potential clients be to buy these products/services?
How much will potential clients be likely to pay for products/services?
Who are the main competitors?
Are there barriers to market entry?
Does [COMPANY] have a competitive advantage?

This executive summary will address each of these questions. Following the summary, detailed findings for each survey question are presented in tabular format.


MAJORS POINTS

Overall reaction to the [PRODUCT/SERVICE] was very high, with nearly [%] of the respondents indicating that they would be "extremely likely" to use it; an additional [%] reported that they would be "very likely." While these interest levels were measured before discussing pricing of the product/service, they do reflect a high overall interest level. 

The size of the markets for [PRODUCTS/SERVICES] is both difficult to quantify and to forecast. By all estimates, however, the component markets are substantial now and are expected to grow exponentially in the next few years into billions of dollars. For [COUNTRY], estimates of the market for [PRODUCTS/SERVICES] ranges from about [AMOUNT] to [AMOUNT] this year, growing to [AMOUNT] by [YEAR]. The [COUNTRY] market is estimated at about [AMOUNT] this year and growing to as much as [AMOUNT] in [YEAR].

[COMPANY]'s [PRODUCTS/SERVICES] appear to be particularly well-suited to address this market need. The [IDENTIFY POTENTIAL CLIENTS AND PARTNERS] all represent good candidates for profitable relationships.

The enterprise market segment C with its proven successful business models C represents another potentially lucrative opportunity for companies that can effectively and efficiently facilitate [DESCRIBE]. [COMPANY]'s solutions also appear to be particularly well-suited to address this large market segment. Another category of potential customers is represented by [IDENTIFY] who have yet to [DESCRIBE].
3.  PROBLEM DEFINITION

In a world where customers make the rules, the organization of information and knowledge has become the prime mover in creating competitive advantage. Since we have entered into the information age, market power has been rapidly shifting from sellers to buyers. Nevertheless, there is still a lot to do regarding the management of customer relationships in order to fulfill the widening chasm that separates customers and marketers. Part of the solution may be to stop to sell, and to empower customers to buy

No one ever said consumerism was easy. At one end, the poor consumer faces a bewildering array of goods and services. On the other, vendors contend with a diverse and fragmented marketplace that makes finding the right set of customers akin to finding the proverbial needle in the haystack. And in between are the billions misspent on muffed purchases and broken marketing campaigns that serve only to stuff mailboxes and alienate the very customers that vendors are trying to attract. The advent of the Internet has only intensified the problem by offering consumers even greater choice, vendors more competition, and new communication means to advertisers C which is just more exasperating consumers!

More specifically, the market study addresses: 

[DESCRIBE]

The problem definition must state that sufficient potential demand exists for [COMPANY]s [PRODUCTS/SERVICES] as proposed.  


4.  MARKET SIZE AND TRENDS


A.     TARGET MARKET AREA DEFINITION

The target market (TM) is defined as [DESCRIBE]. The analysis must describe and justify the basis for defining the boundaries of the TM. Use of complete demographic and geographical factors is definitely encouraged. Secondary market areas may be delineated as a subset of the entire market, though the study must include the basis for considering the secondary market.


5.    INDUSTRY OVERVIEW AND CHARACTERISTICS


Early technical and market developments as well as initial user reactions already indicate that [PRODUCTS/SERVICES] has a significant role to play in the advancement and evolution of [MARKET]. Early signs are that [MARKET] will explode in the next years! 

When [PRODUCTS/SERVICES] exploded in popularity, it was often portrayed as competition for [IDENTIFY] for the attention of potential clients. Now, however, as [DESCRIBE], it's becoming an alternative. But [PRODUCTS/SERVICES] do more than just serve as [DESCRIBE]. Businesses are beginning to make greater use of [PRODUCTS/SERVICES]. And new technology, services and tools are making it more useful in the enterprise.




6.   MARKET POTENTIAL AND OPPORTUNITIES

Clearly, [PRODUCTS/SERVICES] represent a major market opportunity for companies like [COMPANY] who Have distinct competitive advantages. The market is real today, and very likely to explode as [DESCRIBE] accelerates over the next several years.

Most analysts predict that the preponderance of revenues over the next several years will be mostly available to [IDENTIFY] like [COMPANIES]. However, the [IDENTIFY] are currently scrambling for position in the marketplace, incurring losses while investing heavily in [SPECIFY] and experiencing pressures to consolidate. In addition, since [SPECIFY] is currently not widely available, the preferences and desires of the ultimate consumer (both individual and corporate) have not been established. As a result, a successful business model has not yet been demonstrated, and the analysts' predictions as to the ultimate distribution of revenues in the industry are therefore very tentative, at best.

Nonetheless, because of their head start in [DESCRIBE], and because of their [COMPETITIVE ADVANTAGES], these companies currently show the best potential to monetize the latent business available from [IDENTIFY]. Since they are relatively well capitalized and consolidating, their market space will therefore be difficult for a new company to "crack." There does, however, appear to be a distinct potential for [TYPE OF] companies like [COMPANY] to partner with [IDENTIFY] by providing stepwise solutions. 


DEMAND ANALYSIS

Assumptions:

Total market potential sales (in unit) X Penetration rate X Price per unit = Total potential revenue/year7.  RISKS AND CHALLENGES

Numerous risks and challenges exist for any company entering the [MARKET]. Some of these include the following, most of which are intuitively obvious:

Projections of growth are often based on optimistic projections by research/analysis firms who depend on industry participants for their revenues. We thus have no way of determining to what degree predictions accommodate real world situations with their many variables. Because of this consideration, the consensus of opinion may be overly optimistic and the market may grow at a substantially slower pace.

To a large degree, growth of [MARKET] is dependent on the widespread proliferation of [IDENTIFY]. While this also appears to be a certainty, external factors could intervene and limit the ability of the providers to meet their goals. Similarly, projections of deployment and penetration also are uncertain because of the analystindustry relationships.

The revenue and income potential of the business and market is unproven. While there are many current participants, most are losing money as they scramble to develop products, services, infrastructure and market share. Since the market is continuing to develop and evolve, it is difficult to determine what business model(s) will be successful.

The market can be characterized now as new, intensely competitive, highly fragmented and rapidly changing, and it is likely to continue to be so for some time. These characteristics generally favor wellcapitalized companies, of which there are several. They also favor companies with established brands and capabilities

8.  COMPANIES AND PRODUCTS IN THE MARKET

Most of the major "players" in the market are identified in Appendex A. Of those identified in this latter section, the following companies appear to be the main competitors for [COMPANY]:

[LIST MAJOR COMPETITORS]



9.  CONCLUSION AND RECOMMENDATION 


The analysis must state professional opinion, regarding the subject development feasibility from a market perspective, and what effect the products/services would have on the existing market. 

The analysis must specify the absorption period and time needed to reach market maturity.

The analysis must determine appropriate market shares for the proposed products/services. The market study should indicate under what conditions, if any, the market penetration would become feasible. 



click to download Market Study Outline template
                            

Other legal template form